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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital business strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

How Forrester Can Help

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Turn Experience Into A Strategic Growth Lever

The Total Experience Score provides a unified, data-driven view of how brand and customer experience impact business performance. Use it to align cross-functional teams, guide investment decisions, and unlock new opportunities for growth across the full customer lifecycle.

Learn More About The Total Experience Score
Blog

Predictions 2026: Significant Shifts In CX, AI, And Microinsurance Across The Insurance Landscape

Rohit Makhijani 13 hours ago
The global insurance industry is heading into a transformative year in 2026, with seismic shifts driven by the rise of AI, the urgency of customer experience, and expansion into uncharted markets. Though the challenges are steep, the opportunities are immense if insurers act boldly and strategically.
Read More
Blog

Predictions 2026: How Financial Services Can Thrive Amid AI Disruption

Aurelie L'Hostis 13 hours ago
For financial institutions, lingering trust concerns, regulatory constraints, and the relentless pace of innovation loom large. The question isn’t whether to adapt — it’s how fast and how boldly they can pivot to thrive in a zero-click, machine-driven future.
Read More
Blog

Architects Must Go Where Value Flows And Make Process Outcomes The Center Of EA

Stéphane Vanrechem 1 day ago
Customer journeys, value streams, and day-to-day processes are where value is created — or lost. Yet most enterprise architecture (EA) teams still optimize IT systems in isolation — disconnected from the business outcomes they’re meant to support. Find out how EA teams can pivot from system-centric to process-centric approaches.
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Blog

Predictions 2026: The “Agentic Commerce” Race — And Some Potential Regrets — In Digital Commerce

Emily Pfeiffer 2 days ago
Digital leaders get a sneak peek into what's coming in the year ahead by reading three of our predictions for digital commerce in 2026.
Read More
Discover More Insights For Digital Business Leaders

Upcoming Events For Digital Leaders

Technology & Innovation Summit North America

Austin & Digital

CX Summit EMEA

Amsterdam

CX Summit North America

Nashville

CX Summit APAC

Sydney

Technology & Innovation Summit APAC

Sydney

Technology & Innovation Summit EMEA

London

Meet A Few Of Our Digital Business & Strategy Analysts

Peter Wannemacher

Principal Analyst

Evelyn Mitchell-Wolf

Senior Analyst
Zhi Ying Barry

Zhi Ying Barry

Principal Analyst

Emily Pfeiffer

Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060